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Explore Canton reports strong digital growth, unveils visitor guide and billboard plan
Summary
Explore Canton told the council it has grown website users to 86,000 (244% year‑over‑year), increased Google impressions to 2.5 million and expanded social reach; the board announced a printed visitor’s guide, three billboards through Lamar Advertising, rack card placements and partnerships to promote local events and businesses.
Representatives from Explore Canton presented metrics and marketing plans to Canton’s City Council on July 3, reporting marked increases in website traffic, social engagement and earned‑media reach.
Jackie (Explore Canton) said the organization’s website, live for two years, grew from 25,000 users in the first year to about 86,000 users (noted as 244% growth), with roughly 2.5 million Google impressions. She noted average monthly…
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