DBCDC tells fiscal court tourism grew and outlines $160,000 marketing plan

Representatives from the Danville-Boyle County Development Corporation and the county’s tourism staff briefed the Boyle County Fiscal Court on recent economic and tourism numbers and on marketing plans for the coming year.

Kendall Clinton presented FY25 revenue and cash balances: short-term rental tax collections were reported at $36,272 (exceeding a $35,000 target) and hotel room-tax collections at $285,706 (below a $320,000 target but with outstanding collections still expected). Clinton said the tourism board currently has about $43,324.90 in one account and $40,008.97 in another.

Clinton and DBCDC staff said the county will spend about $160,000 on advertising and marketing in coming months, including roughly $125,000 with a contracted agency for magazine and digital campaigns, $34,000 on sponsorships of local events, $5,000 on social-media promotions, and smaller amounts on photography, search marketing and brochures. The tourism team said it distributed about 8,000 brochures this year through welcome centers and direct mail and is planning digital billboard campaigns in regional markets.

DBCDC also described small-business programming, workshops with local colleges and universities, and a job fair with about 50 employers expected. The court welcomed the update and asked about drilling down on tourism contributions tied to specific assets such as the Perryville battlefield and college-related sports visitation; staff said the state’s tourism economic-impact report provides county-level data only but additional analyses can be commissioned.

What’s next: staff will continue marketing activities and return with any project-specific analyses as requested by magistrates.

Attribution: financial numbers and marketing plan were given in-court by tourism/CVBD staff and DBCDC representatives.