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Paradise chamber and arts groups detail tourism spending from transient-occupancy tax
Summary
The Paradise Ridge Chamber and local arts organizations reported how they used transient-occupancy-tax (TOT) grants to promote tourism and housing outreach; the chamber said last year’s Welcome to the Ridge work spent about $54,000, with TOT covering 83% of that program’s budget.
Monica Nolan, CEO of the Paradise Ridge Chamber of Commerce, told the Town Council that the Welcome to the Ridge campaign used $45,000 in TOT funds and that total program spending in the 2024–25 program year was just over $54,000. ‘‘TOT made up 83% of the budget for the last program year,’’ Nolan said, and more than $38,000 (about 70% of the program budget) went to advertising.
Nolan outlined marketing activities that included an open-house weekend in June 2024 and a Ridge Showcase organized around Johnny Appleseed Days; she said the paid campaign generated 12,689 website…
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