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Moorhead schools roll out multi-channel communications plan for 2025 levy referendum
Summary
District communications staff presented a multi-channel plan — vote152.org, QR codes, print mailer (statutory), social cadence, PTAC and EL/ABE outreach, and a citizen-led "YES Committee" partnership — and the board discussed FAQs, paywalled media links, and outreach timing ahead of Nov. 4.
District communications lead Brenda presented the Moorhead Area Public Schools plan for the 2025 levy referendum on Sept. 8, describing a multi-channel effort intended to inform and engage voters ahead of the Nov. 4 election.
Key elements include a central information hub at vote152.org with a continuously updated FAQ and a "connect" feature for public questions; QR codes on print and on-campus monitors; a legally required direct mailer scheduled for Sept. 22 (within the statutory window); social-media posts on a three-times-per-week cadence around weekly themes; in-person briefings for staff and PTAC meetings at each building; targeted outreach to EL/ABE families and community groups; and a citizen-led "YES Committee" to conduct privately funded advocacy and turnout work. Brenda emphasized the district will limit its use of public funds to factual information and will not use district money for advocacy.
Board members raised operational questions, including whether linked media articles are behind paywalls and whether incoming questions submitted via the site's "connect" button are consolidated into an ongoing FAQ; staff said some media links are controlled by those outlets and that the FAQ will be updated regularly based on themes from questions and presentations. The board asked for a schedule of upcoming sessions; staff said many outreach events are staff- or club-focused and not open to the general public but offered to share a weekly list with board members.
No formal policy decision was taken; the board thanked communications staff and the volunteer YES Committee for the outreach work and reaffirmed the distinction between district-provided factual communications and private advocacy.
