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District reviews communications plan, virtual‑academy marketing and pending grants
Summary
Staff presented a communications and grants update, including a paid advertising campaign for the Virtual Academy, a pending $71,000 grant, and a plan for a student social‑media ambassador program; staff said tracking of ad‑to‑enrollment conversions remains incomplete.
District communications staff presented an update on grants and marketing at the Sept. 17 meeting, outlining a paid advertising push for the Virtual Academy and a number of pending grant applications.
Staff said federal grant funding is trending downward and that the district applied for a major grant (outcome unknown) that could total about $71,000. Separately, the communications team reported one awarded grant of $1,500 to…
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