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Pender County planning board approves variance for TransSource dealership sign along I‑40
Summary
The Pender County planning board voted 4–1 to allow a TransSource dealership sign at the Rocky Point interchange to increase from 25 to 50 feet and from 200 to 272 square feet, conditioned on consolidating three parcels into one. Staff and the applicant said the change is intended to improve directional visibility along Interstate 40, not to create an off‑premise billboard.
The Pender County Planning Board voted 4–1 to approve a variance allowing a TransSource dealership sign near the Rocky Point interchange on Interstate 40 to rise to 50 feet and expand from 200 to 272 square feet, contingent on consolidating three parcels into a single parcel.
Justin, a county planner who presented the staff report, told the board the request seeks relief from the Pender County Unified Development Ordinance maximum freestanding sign height of 25 feet and the ordinance provision that limits sign area by frontage. Justin said staff’s reading of the UDO is that it intends to prohibit billboard‑style off‑premise advertising along I‑40 while allowing reasonable on‑premise business promotion. “The intent of this article is to regulate the erection, area, height, location, type, and maintenance of signs to promote…
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