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New Go Great Lakes Bay CEO Amber Zuske outlines downtown office, tourism wins and event calendar

Bay County Board of Commissioners · August 20, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Amber Zuske, newly appointed president and CEO of the Great Lakes Bay Regional Convention & Visitors Bureau, told Bay County commissioners the bureau is acquiring 821 Washington as a downtown office, highlighted exposure from the Major League Fishing Bass Pro Tour and outlined upcoming FAM and tri‑county events.

Amber Zuske, who said she took office Aug. 1 as president and CEO of the Great Lakes Bay Regional Convention and Visitors Bureau, presented the bureau’s recent activity and near-term plans to the Bay County Board of Commissioners on Aug. 15.

Zuske described the bureau's role in destination marketing across Bay, Midland and Saginaw counties and announced the acquisition of 821 Washington as the bureau’s new downtown office. She said the organization is working on a build-out for the…

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