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Collier County approves $5 million supplemental tourism marketing amid debate over accountability
Summary
The Collier County Board of County Commissioners approved a $5 million supplemental tourism marketing allocation from reserves (4–1) after staff and outside vendors presented data showing strong returns and local business leaders urged maintaining competitiveness as international visitation fell.
The Collier County Board of County Commissioners voted 4–1 on Sept. 23 to approve a $5 million supplemental allocation from tourism reserves to boost the county’s marketing program.
Tourism division director Jay Tusa told commissioners the county faces a drop in international visitors from roughly 14% of visitors to about 10% year‑over‑year and that prior supplemental funding had produced measurable gains, including a reported bump in transient demand and higher bed‑tax collections. The Tourism Development Council recommended the $5 million supplemental as the level most likely to sustain…
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