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Local business owners and residents urge 'shop local' campaign; resident seeks reprieve after ordinance notice

Vero Beach City Council · June 10, 2025
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Summary

A local small-business owner urged a shop-local campaign and technology investments; a city resident said a March ordinance change leaves him eight days to move his boat off his property and asked staff for a temporary hold on enforcement.

At public comment, Jurgen of ACT Computers urged a local 'shop local' campaign and suggested the city invest in technology platforms rather than hire a dedicated communications director. Jurgen described the pressure from online shopping on brick-and-mortar retailers and recommended coordinating with chambers and community groups to promote local retail.

"Let's really pull this together, to shop local," Jurgen said, arguing that technology tools could amplify local messaging without large recurring personnel costs.

Resident Jason Keeler told the council he received a notice that a local ordinance change on March 11 prevents him from parking his boat on his property and that he had eight days to come into compliance. Keeler said redesigning his driveway to move the boat would cost thousands of dollars he does not have and asked the chief and staff to put enforcement on hold while the city reviews his situation. Chief Curry said staff would visit Keeler’s home, look into the matter and report back to the city manager.

Council members thanked the speakers and suggested coordination with the chamber and local stakeholders for a shop-local push; staff committed to follow up with Keeler directly to explore options.

What happens next: staff will coordinate with the resident to review the code-enforcement action and city staff will follow up with the speaker and report back to the city manager.