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Parks and Recreation presents 2024 annual report; city cites about 2 million park visits and growth in programs
Summary
The Parks & Recreation director presented the 2024 annual report showing increases across performance measures—special events, sponsorships, pickleball reservations—and reported approximately 2,000,000 park visits in 2024 based on Placer AI data; the council received the report.
The Tustin Parks and Recreation Department presented its 2024 annual report, reporting increases across nearly all performance measures and highlighting new data-driven tools used to estimate usage.
Director Chad Clanton said the department recorded what staff estimated as approximately 2,000,000 park visits during 2024 using Placer AI location analytics. He highlighted large increases in pickleball reservations after moving reservations online, growth in special-event attendance and sponsorship revenue, and a planned expansion of evening markets and community events. "Approximately 2,000,000 people our parks were visited approximately 2,000,000 times over 2024," Clanton said during the presentation.
Councilmembers thanked staff for the report and asked whether high-use locations such as Veterans Sports Park are revenue-neutral once maintenance and staffing are included; Clanton said revenue streams (tennis, pickleball, field reservations) generate significant funds but that full cost-offset is complex and would require follow-up analysis. The report is a receiving item; no council action was required.
What happens next: Staff indicated continued collection of Placer AI data for event analysis and will return additional financial details on park operations if requested by council.
