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Cerritos council authorizes $75,000 economic impact study of performing arts center
Summary
The City Council voted 3–1 on July 10 to award a $75,000 contract to Keen Independent Research to measure the economic impact of the Cerritos Center for the Performing Arts. The study will be funded from the CCPA endowment fund and is expected to take about six to eight months.
The Cerritos City Council voted to authorize a $75,000 contract with Keen Independent Research to conduct an economic impact study of the Cerritos Center for the Performing Arts (CCPA), the council decided on July 10.
City staff said the study will quantify both direct and indirect economic contributions from the CCPA, including patron spending, sales and transient-occupancy taxes, and local employment effects. Paula Eagleman, theater administrator, presented the proposed scope and told the council staff recommended Keen as a firm with experience in arts and…
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