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Cerritos council authorizes $75,000 economic impact study of performing arts center
Summary
The City Council voted 3–1 on July 10 to award a $75,000 contract to Keen Independent Research to measure the economic impact of the Cerritos Center for the Performing Arts. The study will be funded from the CCPA endowment fund and is expected to take about six to eight months.
The Cerritos City Council voted to authorize a $75,000 contract with Keen Independent Research to conduct an economic impact study of the Cerritos Center for the Performing Arts (CCPA), the council decided on July 10.
City staff said the study will quantify both direct and indirect economic contributions from the CCPA, including patron spending, sales and transient-occupancy taxes, and local employment effects. Paula Eagleman, theater administrator, presented the proposed scope and told the council staff recommended Keen as a firm with experience in arts and culture economic analysis.
City Manager Robert Lopez told the council that phase funding is available in the theater’s restricted endowment and that the $75,000 would be paid from the CCPA endowment fund rather than the city’s general fund. "As of 05/31/2025, our CCPA endowment fund is almost $30,000,000," the mayor noted during the discussion while staff confirmed the expenditure would be restricted to theater purposes.
Haley Adams of Keen Independent Research told the council the firm planned to analyze roughly the past five years and would include the most up-to-date season data depending on the study’s start date. The consultant and staff estimated the work would take about six to eight months and include stakeholder outreach, surveys, interviews and a market analysis.
Councilmember Gloria Perlas Pulido moved the item, asking that ambiguous language in the contract authorization be clarified; the council agreed to strike a confusing "whichever is greater" phrase and retained a 15% cap on cumulative contract amendments unless the council directs otherwise. The motion passed on a vote of 3 to 1.
Staff said the final report will provide dollar estimates of the CCPA’s economic contributions and recommendations on programming and events that could enhance future revenues. The consultant will present findings to council and staff expect the analysis to be available in time to inform the next budget cycle.
Next steps: the city manager will execute the contract with Keen Independent Research and process a $75,000 budget amendment charged to the CCPA endowment fund. Any city-directed change orders beyond the agreed scope would require subsequent council review if not covered by the 15% amendment cap.
