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Mission Viejo reports nearly 10,000 visits to inaugural BBQ Music Fest; city nets $6,000 so far
Summary
City staff told the council the first Mission Viejo BBQ Music Fest drew just under 10,000 visits over three days, produced a net city revenue of about $6,000 to date, and generated preferred‑parking proceeds earmarked for local groups and economic‑sports efforts.
City officials reported to the Mission Viejo City Council on Aug. 26 that the first Barbecue Music Fest, held July 25–27 at El Sol Viejo Community Park, drew roughly 8,800 unique visits and nearly 10,000 total visits when accounting for repeat attendees.
Director Mark Nix said the daily breakdown was about 3,000 on Friday, 4,100 on Saturday and 2,900 on Sunday, with an average stay of about 165 minutes and a median participant age of 37.9. He told the council the city netted roughly $6,000 so far and that preferred parking proceeds totaled $9,000, which he said went to three efforts: $4,000 toward the city’s economic sports effort, $3,000 to the Newhart PTA and $2,000 to the Marine Adoption Committee.
Nix said most event risk and many expenses were borne by the contracted vendor; staff expects final expenses and any additional revenue to be reconciled when contractor bills are settled. He described the event as an opportunity to attract residents and visitors and to promote Mission Viejo as a destination for sports and events.
The council viewed an MVTV highlight reel that included vendor demonstrations, pitmasters and family activities. MVTV reporter Garth Wyckoff described carnival rides and pit‑row features and directed viewers to the city’s event schedule online for future events.
Resident Tom Moore, who had spoken earlier, asked how preferred‑parking fees advertised as benefiting youth athletics were distributed; Nix’s report specified the $3,000 allocation to the Newhart PTA and $2,000 to the Marine Adoption Committee and $4,000 to the city’s sports efforts.
Council members praised the event’s turnout and staff’s execution, but one resident had earlier asked for follow‑up on how parking money was allocated. No formal council action was taken on the report; staff said it would continue to reconcile final expenses with the contractor.
