Cypress approves refreshed city seal; council asks for logo variants that include 'California'
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Summary
After a resident survey that produced about 1,200 responses, the council approved a refreshed city seal and asked the branding team to return with logo variants that incorporate 'California' and embroidery‑friendly adjustments.
The City of Cypress moved forward on a years‑long branding project, approving a refreshed city seal and asking consultants to return with logo variations that include 'California' in the mark.
Communications Lab principal Ariana Barrios presented results from a resident survey of roughly 1,200 participants that ranked a circular logo featuring five cypress trees as the top option (about 47.3% support). Barrios described the design as symbolizing unity and continuity; staff also proposed slight refinements to improve reproduction and embroidery.
Several councilmembers praised the resident engagement but asked for small refinements. Councilmember Pete suggested adding 'California' to reduce confusion with other cities that share the Cypress name; the council voted unanimously to request logo variants incorporating that change. The council separately approved the refreshed city seal unanimously.
Why it matters: an adopted brand affects digital and printed materials, event marketing and department sub‑brands; the council sought to honor resident preference while ensuring the mark is functional across uses.