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HC Media debuts manufacturing recruitment video to Haverhill council, targets high‑school and social audiences
Summary
HC Media presented a short‑ and long‑form campaign aiming to change perceptions of manufacturing and connect young people to local employers and training; the council praised the partnership with Northern Essex, Whittier Tech and local manufacturers and encouraged school and social distribution.
HC Media representatives described a multimedia campaign intended to reframe manufacturing as a high‑growth, well‑paid career path and to connect young people with local employers and training options.
Matt Belfiori, Executive Director of HC Media, and Dave Schultz presented the project’s strategy: a long‑form video of roughly eight minutes plus a series of short social clips. Schultz said the work grew from local workforce discussions and partnerships with Northern Essex Community College, the Greater Haverhill Chamber of Commerce and Haverhill manufacturers. He said the campaign will include contact information and links to Chamber resources so viewers can find jobs and training.
Councilors applauded the outreach and said the material will be useful in high‑school career programs and broader economic‑development efforts. Vice President Jordan encouraged using the content to promote local business growth and reduce pressure on resident taxes by boosting job opportunities.
The council did not take a vote on the presentation; members encouraged distribution and follow‑up.
