Business owners urge Smyrna to revisit Depot District signage rules and spur revitalization

Owners and arts leaders called on Smyrna to update Depot District historic guidelines to make the area more welcoming to national and local businesses while preserving character.

Jeremy Byrd, a business owner who operates in Smyrna but lives in Murfreesboro, said the current interpretation of the Depot District guidelines effectively bans red from signage, which can prevent businesses with red-based branding from locating downtown. "No red in signage," Byrd said, adding that he would welcome chains such as Chick-fil-A if the rules could be clarified to allow reasonable brand colors while still barring flashing or neon signage.

Ron Alley of Carpea Artista, who has championed Depot District revitalization since 2011, told councilors that local stakeholders have discussed Lowry Street-area revitalization ideas and applauded recent town branding featuring the area's rail and transportation history. Alley said the group compiled recommendations and offered to return with volunteers and proposals to help the town implement face-lift incentives and district-level identity work.

Council members asked staff to place a review of historic guidelines on a future priority list and to coordinate with property owners and planning staff to explore targeted incentives or updates to the sign ordinance.

Next steps: staff will work with planning and the mayor to scope a guideline review and provide a recommended timeline to the council.