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Neosho Chamber CEO reports membership growth and visitor spikes in downtown
Summary
Lori Lyra, CEO of the Neosho Area Chamber of Commerce, told council the chamber has grown to about 540 members, reported 866,000 downtown visits in the past 12 months and said the chamber's social-media reach over 90 days topped 1.5 million impressions.
Lori Lyra, CEO of the Neosho Area Chamber of Commerce, updated council on membership growth, visitation metrics and promotional investments.
Lyra said the chamber's membership rose to approximately 540 members representing about 16,000 employees in the community and surrounding area and that the chamber's Facebook reach in the last 90 days was about 1.5 million impressions. She highlighted downtown visitation statistics — about 866,000 visits in the last 12 months — and attributed part of the bump to new restaurants and retail like Big Whiskey's and 7 Brew. Lyra said the chamber invests in analytics tools (she cited a $12,500 annual cost for Placer.ai) and a local app (Experience Neosho) to attract visitors and coordinate events.
Council thanked Lyra for the update; no formal action was required.
