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Architectural Review Board approves Shake Shack signage with limits on illumination and placement
Summary
The board approved signage for Shake Shack at 621 King St. while discouraging internal illumination; the approval included staff recommendations, allowed the applicant flexibility to swap a blade sign for a wall sign, and added a friendly amendment requiring the blade sign be placed on the same facade plane as the Shake Shack storefront.
The Alexandria Architectural Review Board voted to approve a signage package for Shake Shack at 621 King Street, granting the applicant limited flexibility on sign type while endorsing staff recommendations that avoid internally illuminated signs.
Applicant representative Jesse Amador described the proposed signs and emphasized brand standards, saying the blade sign would be "a solid aluminum cabinet" with routed copy and a warm diffused LED backer so "you get a warm…
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