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Brooklyn Park council weighs hiring communications director and short‑term PR support to reshape city narrative
Summary
Council members and staff debated whether to hire a communications director or contract short‑term PR help to improve external perception, amplify positive stories (notably biotech recruiting) and train internal staff; no formal vote was taken but staff were directed to evaluate options.
At a continuation meeting of a strategic‑communications discussion, Brooklyn Park City officials on the council and staff discussed whether to hire a permanent communications director, engage an external public‑relations firm in the short term, or pursue both.
Assistant City Manager Dr. Smith opened the conversation by reviewing a one‑page recap and 2023 resident‑survey highlights, noting 85% of respondents rated the city’s quality of life as "good" or "excellent" and listing top resident concerns as crime, jobs/economy, reckless driving and drugs. Dr. Smith said council guidance on desired outcomes — more resident engagement, improved…
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