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Brooklyn Park reviews communications strategy; council weighs continued retainer with outside PR firm
Summary
City communications staff and consultant LS2 Group presented a priority-setting recap and proposals for enhanced storytelling. Council asked for follow-up on scope, internal vs. external capacity, and cost; staff said LS2 has been on a month-to-month retainer ($2,500/month) while the city considers adding capacity in the 2026 budget.
Brooklyn Park staff and outside consultant LS2 Group presented the city’s strategic communications priorities and options for additional capacity, prompting council questions about scope, cost and whether to build in-house capability.
Assistant City Manager and Director of Administration Dr. Angel Smith opened the work session asking the council to consider “what enhanced storytelling looks like to you,” and described communications goals…
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