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Council opens first-reading on sign-code changes for stand-alone car dealerships
Summary
City staff presented a text amendment (Bill 6151) to add a stand-alone new-vehicle dealership category to Creve Coeur’s sign code, allowing two 50-square-foot wall signs per street frontage plus a service-department sign and optional monument signs; council set the item for a second reading.
Creve Coeur — On first reading, the council considered Bill 6151, a text amendment to Creve Coeur’s sign code to address signage for stand-alone new-vehicle dealerships.
Jason Jaggi, director of community development, said the change responds to an application filed by the new Spirit Lexus dealership on North Limburg, which does not fit the existing multi-dealership campus provisions. The proposed amendment would allow single-site dealerships two 50-square-foot wall signs per street-facing elevation, one 50-square-foot sign at the service-entrance and the option to use a monument sign. If multiple brands collocate on one property, an additional wall sign per elevation would be permitted under the draft language.
Jaggi said the amendment brings those dealerships into parity with signage allowed at typical campuses while preserving staff oversight for master sign plans on larger properties. Councilmembers asked whether the specificity was necessary or whether existing master sign plan provisions could be adapted; staff explained master sign plans generally apply to larger campus settings (10 acres or more) and that a targeted amendment is more consistent with the sign code.
The council took no final vote; Bill 6151 will return for a second reading and final action at the next meeting.
