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O'Fallon parks’ community engagement team touts social-media reach and $57,000 in sponsorships ahead of summer events
Summary
Kristen Fenderberg presented the department’s social-media strategy and sponsorship performance: multiple pages capture a large regional audience, a recent high-performing post reached about 70,000 views (one OTW video reached ~1.4M views), the department has secured just over $57,000 in sponsorships this year and about $10,000 in in-kind support for Heritage and Freedom Fest.
Kristen Fenderberg, who oversees community engagement for O'Fallon Parks and Recreation, gave a detailed presentation on June 10 about social-media strategy, sponsorship revenue and outreach efforts ahead of summer programming.
Fenderberg said the department manages multiple Facebook and Instagram pages to reach different audiences and that interactions (likes, shares, comments) are the most important metric for pushing content into more feeds. "I get to supervise 6 pages," she told the board, describing how staff schedule posts by when users are…
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