Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Heritage & FreedomFest revenues dip; staff to test geofencing metrics and refine vendor outreach
Summary
Tourism staff reported Heritage & FreedomFest revenues totaled $114,510.67, down from about $124,000 the prior year; staff explained vendor fee structure and said they are exploring geofencing analytics to estimate attendance and repeat visitors while addressing privacy concerns and vendor communication problems via the Zap platform.
Tourism staff told the Cultural Arts Commission in August that the 4-day O'Fallon Heritage & FreedomFest drew strong participation but generated lower revenue than the prior year, reporting $114,510.67 compared with roughly $124,000 the year before.
Staff described the vendor-fee structure: a $50 application fee plus a separate vendor fee tied to vendor type and space size (food vendors pay more; nonprofit food vendors pay less); spaces are sold in…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
