O'Fallon launches streaming channel on Apple TV and Roku; Heritage Freedom Fest recap shows modest revenue decline

City staff announced on Aug. 14 that O'Fallon TV is now available for residents on Apple TV and Roku, and can also be accessed through the CableCast app on mobile and other streaming devices.

Tony, the presenting staff member, said the service has been live for about a month while staff resolved early issues and that the city chose Apple TV and Roku because they reach the largest audience without adding cost to taxpayers. The presentation included a short video produced by Dave Burkhart and infographics placed on council desks and at the back of the room for the public. Tony told council the video and infographics will be promoted on social media and in the weekly e‑newsletter after the presentation. "O'Fallon TV is now streaming on both Apple TV and Roku," he said.

Parks and events staff then reviewed the 2025 Heritage Freedom Fest. Jennifer described hot weather and a last‑minute entertainment substitution (a dinosaur exhibit after an accident involving an expected Indy vehicle). She reported ticket revenue of $37,217 (down $7,233 from the previous year) and total festival revenues of about $114,610; sponsorships were approximately $24,000 and vendor fees rose roughly $5,800. Staff said the carnival contract with Wade Shows is up for rebid next year.

Council members thanked staff for the streaming work and noted accessibility options for residents who use other devices (Amazon Fire Stick via CableCast). Parks staff said they will continue to refine vendor arrangements and evaluate carnival bids during the rebid process.

Next steps: the new app will be promoted immediately on social channels and staff will continue outreach to broaden resident access to city programming.