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Cinemark urges Milford to keep admissions tax at 3% as council considers broader changes
Summary
Cinemark's Milford manager urged council not to raise the city's 3% admissions tax, arguing higher tax would reduce attendance and hurt local businesses. Council asked staff for revenue impacts and whether the tax is being applied consistently to other ticketed events.
Shad Barth, general manager of Cinemark Milford 16, addressed Milford City Council during the Sept. 2 public comment period, urging officials to keep the city's admissions tax at its current 3% and warning that a higher rate would raise ticket prices, reduce attendance and harm nearby businesses that benefit from pre‑ and post‑movie spending.
Barth told council that the city’s 3% rate (listed in local code as a 'cinema admission tax') is comparable to Cincinnati and struck a balance…
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