Developers present Heyday concept plan proposing mixed rental and for‑sale neighborhood near North Madison

Ryan Swengruber of Heyday presented the firm’s concept plan for a new housing development on property in the Town of Vienna near North Madison Street and Easy Street, saying the design emphasizes low‑density, single‑story, universally designed rental homes alongside for‑sale duplexes and single‑family lots.

Swengruber described the product as a “substitution for homeownership,” focusing on single‑story, universally accessible units aimed at both younger households and active seniors. He said each rental unit would include a two‑car direct‑access garage with a NEMA 50‑amp outlet for overnight EV charging, and noted an average rent around $2,500 in comparable projects. The site plan would provide a central green — proposed at about 3.2 acres — additional private green areas and roughly 10 acres of open space overall.

To bring the project to fruition the developer said utility extensions would be required, including about 2,000 linear feet of sanitary sewer force main and an on‑site lift station; the utility and roadway extensions could enable roughly 160 additional acres to be serviced in the future. Trustees and staff questioned exterior materials and colors, driveway paving (asphalt vs. concrete), sidewalk and multiuse path routing, tree planting and whether portions of open space would be public or private. Swengruber said the central green was proposed as public, while some interior green spaces would be private.

Trustees generally welcomed the housing variety and walkability goals but highlighted the need for additional detail on tree buffering, wetland edges and infrastructure timing. The developer said the next steps include meetings with adjacent neighbors, further coordination with staff and submitting annexation and entitlement materials if board feedback is favorable.