Marketing director reports social-media gains, website work and Brownfields summit planning
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Summary
The agency’s marketing director reported social-media and email metrics showing gains, plans for a virtual property page on the website, committee work for the Brownfields Developer Summit and a cleaned contact database of about 4,122 addresses.
Samantha, the agency’s marketing lead, presented a monthly marketing update covering social-media performance, website work and upcoming events.
She reported that from Oct. 22 to Nov. 18 the agency had about 5,500 Facebook viewers, gained 16 followers, recorded 220 page visits and 113 interactions. On LinkedIn Samantha highlighted one post tied to an economic development forum that achieved a roughly 40% engagement rate. She also said she reduced the contact database (removing bounced addresses) to 4,122 contacts and that a recent email campaign produced an approximate 30% open rate with a 2% click-through rate.
Samantha described plans to add a virtual commercial real-estate page to the website, coordinate with local agents, and help lead marketing work for the Brownfields Developer Summit (committee work, new tagline and sponsorship discussions). She also proposed a poster contest for the summit and recommended continuing newsletters on a bi-monthly cadence.
Board members thanked Samantha for the work and discussed timing for staff headshots and group photos.
