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Snellville council reviews bright new branding for proposed entertainment district
Summary
Council members reviewed a graphic design concept to brand Snellville’s entertainment district as a vibrant, less-civic look for signage and promotion; staff will have the designer produce high-quality files and a signage package tied to the district map.
Snellville officials on Sept. 8 reviewed a graphic-designer concept to brand the city’s entertainment district and begin a phased rollout of signage and promotional materials.
The presentation by Speaker 6 summarized months of work with a designer and stressed a goal of reflecting the pavilion and Grove as a gathering place. "It is new and fresh and exciting," Speaker 6 said, describing bright colors and symbols intended for posters, shirts and vendor stickers.
Council members and staff discussed specific motifs, including an "upside-down eye" that functions like an exclamation point and a complementary variant for tight uses. Speaker 6 said the city will ask the graphic designer to build a full packet of high-quality files and a signage package that aligns with the district boundaries set by prior legislation and the city’s approved map.
Staff emphasized the practical side of implementation: the colors do not reproduce well on print proofs, so digital assets are needed, and the signs will be used both for promotion and for delineation of the entertainment-district boundary where enforcement and permitting apply. Speaker 4 noted the branding is intended to be less formal than the city’s existing municipal logos to attract a different, more vibrant audience.
Next steps include finalizing the designer’s package and returning to council with the completed files and a recommended rollout plan for signage and promotional materials.
