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Chandler Unified joins City of Chandler marketing campaign; board approves participation amid debate over contribution
Summary
The board approved an IGA to join a City of Chandler 'Young Families and Professional Attraction' campaign. Members debated the $10,000 district contribution and whether a shared campaign duplicates district efforts; the motion passed with one abstention.
The Chandler Unified School District board voted on Sept. 10 to participate in a City of Chandler‑led campaign intended to attract young families and professionals to the city, highlighting schools and other local assets.
District staff described the initiative as a pooled, regional marketing effort funded in part by a $150,000 city grant that invited participating school districts to contribute a modest share (the district’s line in the IGA was $10,000). Some board members questioned the value of paying to join a shared campaign when the district already runs targeted, zip‑code advertising; others argued the city’s broader economic development channels could amplify district messages beyond current reach.
Mr. Heap proposed an amendment to strike the district’s financial contribution (items 3 and 4 of the IGA) but the amendment failed to receive a second. Supporters noted that the city’s $150,000 grant and multiple districts’ participation would extend reach at relatively low cost and that adding one or two students via the campaign could pay for the investment. The motion to approve the IGA passed; Mr. Heap abstained from the final vote.
