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Council presses paid-parking revenue details as staff eyes rate increases and vehicle replacement
Summary
During the July 21 budget workshop, Neptune Beach staff said the paid-parking program generated about $997,711.32 across 217 spaces and estimated per-space annual revenue at roughly $4,606.96; councilors asked for breakdowns as staff proposed a $30,000 vehicle replacement and possible rate increases.
Neptune Beach — Council members pressing for concrete numbers on the paid-parking program heard multiple breakdowns on July 21, as staff outlined revenue, space composition and options for rate increases.
Chief Key said the paid-parking program currently includes 217 spaces across Neptune Beach, Atlantic Beach and a courtyard lot, with gross revenue just under $1.0 million (he quoted $997,711.32). "You take the million dollars divided by 217 and you ultimately get each spot generates $4,606.96 revenue per year at the current rate," he said, describing the current hourly rate as $2 and noting that each $1-per-hour increase would add about $191.95 per space per year in his calculations.
Why it matters: Councilors expressed interest in rate adjustments both to keep pricing competitive and to increase turnover in the town center. Councilor Messinger asked how many spaces the city controls versus privately held spots; Chief Key replied that Neptune Beach holds the majority and provided a breakdown: 148 spaces in Neptune Beach, 55 in Atlantic Beach and 14 in a courtyard.
Vehicle replacement and fund balance: Staff requested up to $30,000 from the paid-parking fund to replace the program’s small electric enforcement vehicle, noting recurring maintenance costs have been high. Councilor Rogers asked about the fund balance; Jaime (staff) said the paid-parking account balance looked close to $800,000 but that staff would verify final numbers when they finalize the budget.
Kiosks and contractual commitments: Councilor Rogers asked whether kiosk purchases were already committed; staff said kiosk counts were already decided and that the rollout of kiosks and supporting software remains in progress. Chief Key also said the program is not fully rolled out and that staff are still waiting on finance tasks to complete the implementation.
What’s next: Council did not take a vote; staff will confirm fund balances, provide a more detailed per-space and upfitting cost breakdown for vehicle procurement, and return with refined revenue models if they pursue a rate increase.
