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City report: Rock the Locks drew visitors but cost Umatilla about $1.1 million
Summary
City staff told the council Rock the Locks attracted roughly 5,900 unique visitors and brought regional spending but produced a net cost to the city of about $1.1 million; the presentation outlined sound-mitigation steps, a $170,000 mitigation spend this year and options to improve cost recovery.
City staff presented a detailed review of the Rock the Locks festival on Dec. 3, saying the event drew roughly 5,900 unique visitors and about 12,200 total visits across multiple days but left the city with a net cost of about $1,100,000.
The presenter told the council festival attendance rose modestly from the prior year and that multi-day attendance increased (average days per visitor rose from 1.79 to 2.07). The report used anonymized location-data tools and ticketing data to break down origins, age and income of attendees and estimated a regional economic impact figure staff cited as roughly $5.2 million.
On festival finances, staff said gross revenue was about $877,000 and expenses…
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