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Commissioners approve rezoning for billboard on Towery Road
Summary
The board unanimously approved a rezoning request from residential to general business conditional use for a ~5‑acre parcel on Towery Road (parcel 32656) to allow a billboard; planning staff and the planning board recommended approval and site standards meet sign requirements.
The Cleveland County Board of Commissioners unanimously approved a rezoning request (planning case 24‑19) to change a roughly 5‑acre parcel on Towery Road (parcel 32656) from residential to general business conditional use to allow placement of a billboard.
Chris Martin, planning staff, told the board the applicant is Scotty Outdoor, a billboard company, and presented a site plan showing the proposed sign location along the new U.S. 74 bypass south of Lattimore. Martin explained relevant sign standards included a 1,000‑foot separation requirement between billboards, a maximum sign face size noted in the staff packet, and setback rules (50 feet from a four‑lane road and 300 feet from residential uses). Aerial photos in the staff packet showed the property is largely rural; the planning board reviewed the request and recommended approval.
The board opened the public hearing; no members of the public signed to speak. Commissioners deliberated, asked staff clarifying questions about nearby structures and setback distances, and then moved, seconded and approved the rezoning request. The motion carried unanimously as recorded in the transcript.
The action allows Scotty Outdoor to pursue the conditional‑use permitting process consistent with the county’s Unified Development Ordinance and the site plan requirements that staff reviewed at the hearing.
