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Gary City media department asks for modest budget increases as it launches new website, newsletter and social channels
Summary
The city's media director told the finance committee the department has been rebuilt, the website consolidated onto one platform (about 11,000 daily visitors), and requested increases for materials, professional services, travel and advertising to expand outreach and paid promotions.
The head of the City of Gary media department told the finance committee the office has rebuilt a local team, migrated the municipal website onto one platform, launched a new city Facebook page and begun distributing a monthly newsletter reaching roughly 24,000 people, and asked the committee to approve targeted budget increases.
"Within 12 months, we have been able to rebuild and rebalance the team," the media director (S5) said, noting staff expertise in public relations, graphic design, videography and photography and that all new hires are local.…
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