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Explore Utah Valley briefs commission on marketing, airport and Epic Sports Park impact
Summary
Explore Utah Valley updated the Utah County Commission on 2024 marketing gains and a proposed 2025 budget request, citing roughly $15–16 million in group-sales economic impact year to date and plans for expanded marketing, visitor kiosks and agritourism research.
Lee Adamson, executive director of Explore Utah Valley, and his staff briefed the Utah County Commission on Dec. 18 about 2024 marketing results and priorities for 2025.
Charlene Christiansen, director of services and marketing, said website sessions were up year over year and the organization’s social accounts have about 74,000 followers. “We are topping records,” she said, noting follower growth outpaced other Utah destinations. Explore Utah Valley described recent digital campaigns, partnerships with…
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