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Center rolls out new website and videos, highlights apprenticeship leads and partner programs
Summary
The center unveiled a redesigned website and promotional videos and reported early success marketing a rural IT apprenticeship (about 2,000 ad clicks and several leads). UVA Wise and Virginia Tech representatives previewed academic and community programs and Virginia Tech released a brief report on the Creeper Trail.
The Southwest Virginia Higher Education Center on Dec. 10 showcased a new website, promotional videos and early results from marketing for a rural IT apprenticeship while partner institutions updated trustees on academic and community programs.
Hannah Haila, senior director of events and operations, introduced Megan Hoeven Haver as the center’s new marketing and public‑relations coordinator and invited Corporate Image to present the center’s redesigned website, which emphasizes a hero video, partner institution linkouts, program pages and an opt‑in banner to capture visitor interest.
“First and foremost … I oversee the center’s marketing department,” Haila said, introducing the new hire and the center’s…
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