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Go Virginia advisors rehearse origin story and preview statewide video
Summary
Consultants and foundation staff told the program—s origin story, emphasizing a business-led, regionally driven approach to grow high-paying jobs and previewed a two-minute video of regional successes to help onboard new members and retell Go Virginia—s impact.
Chris Lloyd, a foundation consultant, told attendees the Go Virginia initiative began after the 2008 recession as a business-led, bipartisan effort to boost Virginia—s competitiveness through regionally coordinated, high-paying-job strategies. "It was originally called Regions Work...we just figured that 'Go Virginia' sounded like a good ad," Lloyd said as he traced…
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