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SFPUC outlines expanded social-media outreach for construction updates and emergency alerts
Summary
SFPUC communications director Tony Wanaker briefed the commission on an expanding social-media program — including blogs, Twitter, Facebook and YouTube — that staff say improves emergency updates, construction outreach, and engagement with demographics not reached by traditional mailers.
Tony Wanaker, director of communications for the San Francisco Public Utilities Commission, described a multi-channel social-media effort that staff say helps the agency reach people who do not respond to traditional mailings and public notices. "Social media is kind of an umbrella term for where technology and people's social networks and pictures and video and audio meet," Wanaker said, and he told the commission the PUC is using blogs, Twitter, Facebook and YouTube for project updates, emergency alerts and customer…
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