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Shape Up San Francisco unveils "Open Truth" sugary-drink campaign with youth voices
Summary
Shape Up San Francisco and partners presented the Open Truth campaign to reduce sugary-drink consumption, using youth poets and creative advertising targeting communities of color and adolescents; the campaign will be evaluated using web analytics, community surveys and school partnerships.
Shape Up San Francisco and partner organizations presented "Open Truth," a citywide campaign aimed at reducing sugary-drink consumption and exposing beverage-industry marketing tactics that target adolescents and communities of color.
Christina Gautam, who directs the Shape Up San Francisco initiative, told the commission the campaign builds on years of local work to increase access to healthy food and decrease sugary-drink consumption. Presenters said the campaign will use transit and digital advertising, youth-led creative developed in…
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