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Blue Shield outlines TRIO HMO rollout, automatic-enrollment rules and member outreach
Summary
Blue Shield presented its communications and enrollment plan for the TRIO HMO effective Jan. 1, 2018, including targeted letters, phone outreach and informational sessions; board members raised concerns about hospital access (Dignity vs Sutter) and religious directives for some Dignity facilities.
Blue Shield account managers told the Health Service Board they will begin targeted outreach and informational meetings to prepare members for the TRIO HMO launch on Jan. 1, 2018.
Jeanette Moan (Blue Shield) described the communications strategy: customized letters to members depending on whether whole families already use TRIO primary care physicians (PCPs), phone outreach to subscribers with TRIO family members, open-enrollment health fairs, Facebook ads and a Blue Shield microsite. She said those families that are 100% served by TRIO…
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