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Blue Shield to mail Cal Index opt‑out letters to ~19,600 members; board says wording must be clearer
San Francisco Health Service Board · August 11, 2016
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Summary
Blue Shield told the board it will mail an opt‑out letter to about 19,600 subscribers at Blue Shield’s expense. Commissioners and retiree representatives said the letter is confusing and asked staff to seek clearer language and to report back on opt‑out rates.
Blue Shield California told the Health Service Board on Aug. 4 it is preparing an opt‑out mailing to roughly 19,600 subscribers in the Blue Shield plan to explain how members can opt out of having their data collected by a third-party Cal Index entity.
Paul Brown of Blue Shield said the staged letter mailing will be paid…
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