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Board debates 'Stay Strong, Live Long' wellness brand as staff seeks more member input
Health Service System Board (HSS) · March 13, 2014
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Summary
HSS staff proposed a branded workplace wellness campaign — "Stay Strong, Live Long" — and described early positive feedback and a trademark check; commissioners and retirees urged broader member input and some preferred alternatives emphasizing well‑being.
Rosemary Pasentino presented a proposed HSS wellness brand, Stay Strong, Live Long, saying a clear, consistent brand would raise awareness and aid peer‑to‑peer promotion of wellness activities. Pasentino described prior informal testing at department wellness fairs, a ServiceMark…
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