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HSS approves communications strategic plan to prepare members for online enrollment; board votes to skip October meeting
Summary
The Health Service Board unanimously approved a communications strategy to boost member awareness and support for online enrollment (planned for 2015). The board also voted to cancel the Oct. 10 meeting because of open-enrollment workload, agreeing staff will explore alternative member engagement options while noting Brown Act constraints.
The Health Service Board approved HSS’s communications strategic plan after a presentation by Communications Manager Rosemary Pasentino outlining three priorities — awareness, adaptivity and resiliency — to prepare members for an online self‑service open-enrollment platform planned for 2015.
Plan details: Pasentino said the strategy proposes targeted campaigns, use of video and online decision-support tools,…
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