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Clean Power SF begins serving customers; low opt-out and active outreach planned
Summary
Clean Power SF began serving customers May 1, with an opt‑out rate around 0.9%. Program leaders said they will continue statutory notifications, send first Clean Power SF charges on PG&E bills in June, and pursue targeted outreach to boost the 'super green' product.
Clean Power SF began serving customers on May 1, program director Michael Himes told the Local Agency Formation Commission on May 20. "For the first time... we are operational," Himes said, and noted the program was on its nineteenth day of operations.
Himes said initial opt‑out rates are low, reporting the program is "still just under 1% of total opt outs" for May enrollment and elaborated that the team is "about 0.9, of a percent." He told commissioners customers who continue service will see Clean Power SF charges identified on their PG&E bill when the first Clean Power SF bills begin arriving in June.
Charles Sheehan, acting communications director for the San Francisco Public Utilities Commission, described outreach and marketing plans for the next enrollment phases, including additional statutory notice mailings, district‑targeted door‑to‑door canvassing and neighborhood outreach for the August residential enrollment, expanded social media activity in June–July, and possible billboard and muni advertising. Sheehan said staff set a short‑term target of 5 percent takeup for the program's 100% "super green" product and reported that 70 percent of recent signups had selected the super‑green option.
Himes said the program is monitoring California Public Utilities Commission proceedings that could affect departing customer charges and coordinating with other community choice aggregators to ensure costs are not unfairly shifted to CCA customers. He also reported signups increased from about 240 at Earth Day to roughly 340 at the time of the meeting.
A public commenter, Jed Holtzman of 350 SF, urged faster citywide phasing and recommended making the Clean Power SF website more consumer‑facing and better branded, rather than presented under the PUC header. He also urged staff to monitor third‑party pages such as Wikipedia that can influence public perception.
The commission thanked staff for the update and closed the item; no formal action was required on the status report.
