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LAFCO hears Clean Power SF outreach update as staff tout early sign-ups
Summary
San Francisco LAFCO received an update on Clean Power SF outreach and enrollment: staff reported early residential sign-ups, new paper enrollment materials and planned paid media after May 1; net‑energy‑metering program design will be considered next week.
San Francisco’s Local Agency Formation Commission on Earth Day heard a status update on Clean Power SF, the city’s community choice aggregation program, as staff described outreach efforts, early enrollment figures and next steps for program outreach.
Barbara Hale, assistant general manager for power at the San Francisco Public Utilities Commission, said staff are tracking proceedings at the California Public Utilities Commission and are “continuing in our efforts to ensure that costs that are incurred by PG and E are not inappropriately passed on to our customers.” She described a paper enrollment form created after a commissioner’s request and an outreach push at multiple Earth Day and neighborhood events.
Hale gave enrollment details: “As of Tuesday, we had 9 additional ... residential customers, 5 of which were super green,” and staff signed up 16 more people at an Earth Day event, bringing that event’s tally to 25. Staff also outlined schedule milestones: a May 1 commercial‑customer date, an August 1 enrollment deadline for many residential customers and a Nov. 1 service start date for those residential enrollments.
Jason Fried, LAFCO’s executive officer, said staff will boost field outreach and assist people who lack internet access: “If you need, copies of the paper sign up ... we can get you those copies and make sure that you are getting everyone signed up.” He signaled staff plans to attend multiple outreach events, including an Earth Day Eco Center event, to help enroll residents.
The presentation included a business testimonial: Kat Vining, director of human resources and sustainability at Earl’s Organic Produce, described choosing the 100% “Super Green” option and said, “Clean Power SF comes to me and says, hey, do you want a 100% renewable energy?” Commissioners asked about paid media and translations; Hale said paid media would begin after May 1 and that communications staff were likely preparing Spanish and Chinese versions of outreach materials.
Hale also told the commission she will present a proposed net energy metering program design for Clean Power SF to the relevant commission on Tuesday, asking the commission to approve the program design.
The briefing emphasized outreach, customer protections related to PG&E cost pass‑throughs, and staff intent to combine community events, translation efforts and limited paid media to increase enrollment ahead of the August deadline.
