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Survey: San Franciscans’ interest in Clean Power SF rises when local buildout and lower rates are described
Summary
A February survey of 2,700 San Francisco ratepayers found that baseline awareness of Clean Power SF was low; respondents’ willingness to stay with the city’s community choice program rose from ~45% (conceptual) to as much as 52% when a local buildout was described and to 55% with a lower projected rate. Results were sensitive to price tier, and staff warned the figures depend on final rates and the availability of any PG&E competing product.
A consultant for the San Francisco Public Utilities Commission told a joint LAFCO–PUC meeting that a February survey of 2,700 randomly selected ratepayers showed limited awareness of Clean Power SF but meaningful interest when program details were explained.
"We conducted 2,700 telephone interviews with randomly selected rate payers across the city in mid February," David Metz of Fairbank, Maslin, Metz and Associates said in his presentation. He said interviews were conducted in English, Spanish and Chinese and weighted to represent the local ratepayer database.
Metz said initial, conceptual testing—before respondents saw price information—found a plurality willing to pay more for 100 percent…
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