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LAFCO, SFPUC staff plan outreach and FAQ to counter PG&E messaging as opt‑out approaches
Summary
LAFCO and SFPUC described a three‑part outreach strategy—website upgrades, community presentations and a paid media campaign—to explain Clean Power SF and counter misleading PG&E mailers; staff will circulate FAQs and examples of outside mailers to the city attorney and supervisors' offices.
LAFCO and SFPUC staff told commissioners they are intensifying outreach to prepare residents for Clean Power SF and to respond to what staff described as misleading messages from PG&E and other outside groups.
Mike Campbell of the SFPUC said the outreach strategy includes (1) improving the program website as a single source of factual information, (2) one‑on‑one community outreach coordinated with LAFCO staff, and (3) selecting a firm to run a large paid media campaign timed around the opt‑out period. “There also is the efforts, with our communication staff, working with LAFCO staff, regarding the outreach within the community, sort of one on one veil discussions with folks,” Campbell said.
Jason Fried, LAFCO staff, said supervisors' offices will receive a frequently asked questions sheet and a sample constituent letter to help staff respond to constituent inquiries. Fried said he had received mailers that he described as inaccurate and gave a copy to the city attorney's office for the record.
Eric Brooks, a community advocate, told the commission he had received a PG&E mailer in Marin that included an opt‑out link and urged the city attorney to consider legal options if PG&E has violated CPUC rules. “We might want to have the city attorney ask for a restraining order for such happening up here,” Brooks said.
Staff also reported social media work: Caroline Tang said the commission has finalized presentations for community organizations and coordinated a social media campaign with SFPEC that will use Facebook and Twitter and seek placement at community events.
The commission directed staff to keep the FAQ a living document, circulate examples of outside mailers to supervisors' offices and the city attorney, and to continue community outreach ahead of the opt‑out period.
