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SFPUC proposes 'Clean Power SF' brand, plans neighborhood roadshow and brochure
Summary
SFPUC staff presented outreach materials and a phased marketing plan for Community Choice Aggregation, proposing the consumer-facing name "Clean Power SF," a neighborhood roadshow to meet existing groups and a staged media plan with market research.
SFPUC communications staff outlined a phased outreach and marketing plan for San Francisco’s Community Choice Aggregation (CCA) program, including a proposed consumer-friendly name, neighborhood presentations and follow-up media buys.
Tony Winicker, director of communications and outreach for the SFPUC, told LAFCO commissioners that “community choice aggregation are probably not the most consumer friendly term” and proposed branding the program "Clean Power SF"…
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