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SFPUC outlines phased CCA marketing plan; public raises ethics concerns about peaker communications
Summary
SFPUC outreach staff described a phased, research-driven marketing plan for any San Francisco CCA. During public comment, advocates alleged SFPUC edited ISO communications used to justify proposed peaker projects; those allegations were not resolved at the meeting.
SFPUC outreach staff told LAFCO Friday that a successful Community Choice Aggregation enrollment requires staged, research-driven marketing and sustained grassroots outreach — and warned a full-scale paid campaign should follow, not precede, key program details.
Tony Winnecker, director of communications and outreach for the SFPUC, outlined four phases: message research and testing, pre-enrollment outreach, an intensive opt-out enrollment campaign partnered with the selected energy service provider, and post-enrollment retention work. Winnecker said…
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