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Healthy Nail Salon program reports 200+ participating salons and strong campaign engagement
Summary
San Francisco’s Healthy Nail Salon program reported roughly 200 enrolled salons and described a multilingual May–July marketing campaign (≈$230,000) that generated over 5 million impressions, 74,000 clicks and heightened intent to visit certified salons.
Polly (Paolo) O’Hea, program manager for the Toxics Reduction and Healthy Communities team, introduced updates to the long‑running Healthy Nail Salon recognition program and a recent multilingual marketing campaign designed to drive customers to certified salons and encourage owners to enroll.
Min Thu Le described program operations: when salons meet criteria—safer products, better ventilation, and improved workplace practices—they…
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