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Department rolls out 27,000‑mailer campaign to encourage sustainable transportation among new San Franciscans
Summary
The Department of the Environment launched a mailer campaign sending 27,000 postcards to new residents to promote public transit, walking and biking. Post‑mailer surveys showed 79% recall among recipients and positive reception from 78% of those who recalled the mailer; staff says the cards link to digital resources and aim to shift habits early.
San Francisco’s Department of the Environment presented a targeted outreach campaign aiming to shape transportation habits among new residents. The campaign used a physical mailer—three postcards and a welcome card—sent to 27,000 new residents and designed to point recipients to digital resources that make transit, biking and walking easier to use.
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